YouTubers have to declare ads. Why doesn't anyone else?

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Tom Scott

12 dagar sedan

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
SEcycle declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott 17 dagar sedan
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SEcycle titles have to be short and catchy!
skylx08 21 timme sedan
Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.
linkbirds Dag sedan
We gotchu fam
JoseitoEdlVodao Dag sedan
Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?
0623kaboom Dag sedan
btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...
theAverageGam3r 2 dagar sedan
Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander
Slaven 8 minuter sedan
My therapist: Hawaiian shirt Tom doesn't exist. Hawaiian shirt Tom: 0:29
Pat Hutchison
Pat Hutchison 48 minuter sedan
Damn you for making me listen to even 5 seconds of Pittbull.
peepee poopoo
peepee poopoo Timme sedan
i literally thought tomreacts existed
Carp Runner
Carp Runner Timme sedan
Television will be dead in 5 years anyway.
Colin Surname
Colin Surname Timme sedan
Ant and Dec don't have to declare ads because of their initials
2H80vids Timme sedan
Excellent, clever video, very well put together.👍👌😁
gamerplus 2 timmar sedan
The Lions Kiln
The Lions Kiln 3 timmar sedan
hankering for a subway sandwich...
Altar Parssoy
Altar Parssoy 4 timmar sedan
are you elizabeth holmes in disguise?
Aggressive Soul
Aggressive Soul 4 timmar sedan
Tom figured life way back in 2013.
Scrynoza 4 timmar sedan
Tom is getting increasingly funnier every video.
BUckY 4 timmar sedan
"is this an advert?" *gets youtube mid roll ad*
Szabolcs Horváth
Szabolcs Horváth 5 timmar sedan
Even the title is wrong, do your background research. I'll help you to start: most tv programs must also declare if they include any product promotions otherwise the tv channel gets prosecuted by the media authorities.
Szabolcs Horváth
Szabolcs Horváth 5 timmar sedan
But yes, I understand you wanted to complain and lament about how hard is your life making money with yt videos, but somehow i can't really feel your pain, sorry.
domi 5 timmar sedan
if someone or a company invites you for a free weekend of vacation with free food, it is a payment, They pay you with food. if you may try a product and you have to give it back after this, it is NOT payment, but if you may keep it it is payment.
Sanketh BR
Sanketh BR 6 timmar sedan
Came from MKBHD's podcast. Was worth it
Lowmanification 6 timmar sedan
Fun fact. If you look in the comments and see hundreds of people already posted the same comment, you don't need to post it.
Shamut on EV’s
Shamut on EV’s 6 timmar sedan
Kerry Fry
Kerry Fry 6 timmar sedan
Is Tom Scott advertising Tom Scott?
seriously? really?
seriously? really? 7 timmar sedan
Well contructed arguements. Well said Tom. The audience is often deceived into product placement as also a way of "lending authenticity" to the movie world created by the producers, directors, and actors in the entertainment. That is, in this world, there is Coca-Cola being served at their backyard barbecue just like in you would serve up Coca-Cola in your backyard barbecue. The ubiquitous products and brands that exists in our world blurs reality in a constructed world.
Healthycarrier Ofthedeepestblue
Healthycarrier Ofthedeepestblue 7 timmar sedan
Here in Italy they do it in TV as well.
Dániel Kovács
Dániel Kovács 7 timmar sedan
8:50 So... having a lava lamp in your background could count as an endorsement for lava lamps?
nman4k 8 timmar sedan
The answer, is always, CAPITALISM
random user
random user 8 timmar sedan
"this video ain't sponsor" now let me show u a game called raid shadow legends
hen ko
hen ko 8 timmar sedan
Right after Tom said “it’s time to guess, is this an advert?”, I got an advert from SEcycle.
slowfuse 8 timmar sedan
this says alot about are society
siinnz 8 timmar sedan
Tom, I understand entirely what you are getting at here, but the problems of disinformation or lies on the internet are immense. Lies are more important to remove than advertising. The problem is a lot of advertising is lies.......
Dorissa Claire
Dorissa Claire 8 timmar sedan
Recently been bingeing some TV shows and the product placement sticking out like WHAM! I could not figure out why they kept zooming in on the lunchables logo and then I realized there’s PRODUCT PLACEMENT! And was like “woah so weird they didn’t have to say anything about that”
Bradford Chadwell
Bradford Chadwell 9 timmar sedan
The amount of checkmarks in this comment section is insane
Sheng He
Sheng He 9 timmar sedan
What happens if you are doing a product review? You will be mentioning the brand name.
Seefood 9 timmar sedan
Excellent vid as always! I just started wetting my own toes in youtube creation, and now I wonder what the law says in Israel, though I didn't even think of selling out just yet, one needs to be prepared. Now I'm suddenly feeling I really need a vacation, and I haven't been to the UK in over a decade, and I suddenly really want to get to Dover. Hmm...
InternetTAB 9 timmar sedan
I'm so hardcore i rhyme face with face, i rhyme face four times now get outta my face
Deepanshu Jain
Deepanshu Jain 9 timmar sedan
Ring door bell = mark rober
ADITYA 9 timmar sedan
You can be a good voice actor for " Legion" the geth
Deepanshu Jain
Deepanshu Jain 9 timmar sedan
Where are Nord vpn, shark vpn, raid shadow legends....
Deepanshu Jain
Deepanshu Jain 10 timmar sedan
What extensive research, what a structure, this video is lot more than its titile!!!!
beach bowl
beach bowl 10 timmar sedan
when the impostor was cough😲🥱😪🥱😒😖😒😲😲😲😲😲👨‍🏭👩‍🎤👩‍🎤👩‍🎨👨‍💻👩‍💼👩‍💼👨‍🌾👨‍🔬👨‍💼👩‍🎤👨‍🎤👩‍🎨👩‍🎨👩‍💼👩‍🎨👩‍🚒
Nathaiel Laughton
Nathaiel Laughton 10 timmar sedan
Great video but if we wanted to make our voices heard so that TV and movies etc couldn't get away with adverts coated in entertainment any longer, who exactly would we contact? And wouldn't it be better if a lot of us did it in unison?
Joshua Brooks
Joshua Brooks 10 timmar sedan
This dude is such a square. I love it.
Kendall Lease
Kendall Lease 11 timmar sedan
I had to watch 2 Ford ads to watch this 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
Romantic Secret
Romantic Secret 11 timmar sedan
Love how before the video started- I got an Ad😩
Ryan 11 timmar sedan
Goodness me, Tom. 30 minutes? Are you upset?
Japanese Guacamole
Japanese Guacamole 12 timmar sedan
Did you go to Dover JUST to make sure there's nothing behind you that could be construed as product placement?
Bob Jones
Bob Jones 13 timmar sedan
Well done, and well said. Just my $0.02 (is that advertising money?)
RR Extra
RR Extra 13 timmar sedan
You know nothing about YT Suppression.
Pedro270707 13 timmar sedan
DISGUI$ED GAMBLING GAME is better than raid shadow legends wow
Mason Kratz
Mason Kratz 13 timmar sedan
This video is not exciting. There's not much information here that I'm not already aware of. For some reason I still enjoy enjoy watching it.
Redtex4 14 timmar sedan
"Don’t vape kids" - the real message of this video
Pora Eroz
Pora Eroz 14 timmar sedan
hmm.. does anybody know where i can find a google?
Butterfly Effect
Butterfly Effect 13 timmar sedan
Definitely Microsoft
LoneMadMightTheMr.CutsieGuy 15 timmar sedan
Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.
syythex 15 timmar sedan
Is this an ad- *ad plays* yes..yes it is
No Face
No Face 15 timmar sedan
SEcycle Premium fee doesn"t seem so bad now.
rnuk 15 timmar sedan
i got 2 ads right in the start
Maunster! 15 timmar sedan
No one should be allowed to trademark any word, spearmint, apple, windows, etc.
DeNisey BLM-MyLifeMatters
DeNisey BLM-MyLifeMatters 15 timmar sedan
Did you really choke?
rhade2k 16 timmar sedan
12:31 got an advert then
Pandaoniman 16 timmar sedan
You make some good points. However, I still think Gucci Gang shouldn't get air time.
lobster whisperer
lobster whisperer 16 timmar sedan
Its virtually impossible to find honest reviews on SEcycle, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.
Zane Williams
Zane Williams 16 timmar sedan
crematorium 17 timmar sedan
you had me at chiId gambling
djones02 17 timmar sedan
Product placements in TV shows is not classy. It's tacky and everyone notices.
Paul Robinson
Paul Robinson 17 timmar sedan
Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!
Sean Halldorson
Sean Halldorson 17 timmar sedan
Tom Scott is one of the few SEcyclers that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.
Dr Delewded
Dr Delewded 17 timmar sedan
Too many regulations.. nonsense
Dr Delewded
Dr Delewded 18 timmar sedan
This guy looks like julian assange, im out.
El Bashar
El Bashar 18 timmar sedan
"Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.
CBM 18 timmar sedan
I have a sudden urge to bulk buy red t-shirts.
Eric Meyer
Eric Meyer 18 timmar sedan
It's ya boy. Raid Shadow Legends!
TheMightyKinkle 18 timmar sedan
31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!
Max Hülle
Max Hülle 18 timmar sedan
Don't speak with smoke in your lungs Tom!
NC_29 North
NC_29 North 18 timmar sedan
We just liked GME
Pat B
Pat B 18 timmar sedan
Why do so many people seem hellbent on making our music and movies and other content, and the world in general, so mind-numbing? Is the extra cash really worth it? Is this the world you want to create for others as well as yourselves?
TheMightyKinkle 18 timmar sedan
12:31 "Is this an advert?" *Download Audible for free with your 30 day free trial* Wow!
NC_29 North
NC_29 North 18 timmar sedan
This comment is not sponsored.
John Dwyer
John Dwyer 19 timmar sedan
I love the bit about the ring doorbell.
Kai Stitt
Kai Stitt 19 timmar sedan
Me: SEcycle: Wanna watch a 30 minute video about a topic that’s never even crossed your mind? Me: DO I?!
Stabbity Joe
Stabbity Joe 19 timmar sedan
I’m eaatimg pringles while watching this video
Heed My Warning
Heed My Warning 19 timmar sedan
Online advertising is so ingrained in our culture. Soon, parents will be naming kids "like" and "subscribe".
2020Tech4U 19 timmar sedan
Well guess I'm not taking my kids to "Walt Disney World" now...... "Kids, say thanks to Mr. Scott", " THANKS MR. SCOTT!" sorry the temptation got me, not the cologne! Or was it? haha ads!
Michael Wilson
Michael Wilson 19 timmar sedan
Nevan Howland
Nevan Howland 20 timmar sedan
PBDesign 20 timmar sedan
what if im selling my bath water?
Nunya Biznas
Nunya Biznas 20 timmar sedan
Advertising for something good is fine. It’s fine dude.
Cyjax 20 timmar sedan
Wooh how did you make the subtitles blue at 7:34
Sky Leonidas
Sky Leonidas 20 timmar sedan
dude who cares just dont buy anything
Arthur Kerr-Sheppard
Arthur Kerr-Sheppard 20 timmar sedan
What about doctors and Big Pharma?
Norman Hosford
Norman Hosford 21 timme sedan
Does that include a plot that presents a distorted view of reality to promote a political view? Showing fictional events in ways that make the rare events seem common or the extreme groups seem pervasive? Who would make that decision? Also, is rural England as portrayed by Midsomer really the murder capital of the world?
Christopher Butler
Christopher Butler 21 timme sedan
Intentional or not, that ad playing at "is this an advert" is *chef kiss*.
Krishna Mahesh
Krishna Mahesh 21 timme sedan
Shouldn't we also require that, just as financial contributors have to declare any interest in any companies whose stocks they recommend (long or short), political contributors and "journalists" have to declare any financial or electoral interests in any candidate or party they support? Just for consistency.... Same idea.
Yotrymp 21 timme sedan
Is it a paid placement when news lies to foment war?
ASMR For Dogs
ASMR For Dogs 21 timme sedan
Materially, a film or television studio has a lot more clout for negotiating with a state compared to individuals making online content.
StarFox 22 timmar sedan
It’s time to play, is this an advert? *real ad plays*
Dovki Paul
Dovki Paul 22 timmar sedan
seems like fair play, the 'big guys' in entertainment need more regulating, a lot of people view them as being more "legit" so therefore their influence is a lot greater than a random SEcycle or Instagram influencer. Movies should have some time at the start dedicated to showing all the sponsorship/product deals they got for that movie should
Ctrl W
Ctrl W 22 timmar sedan
RuDuffEnough WellRu
RuDuffEnough WellRu 23 timmar sedan
You're right everyone should have to do it, or no one. I'm leaning on the side of everyone.
Shay From Scratch
Shay From Scratch 23 timmar sedan
Tom Scott is a national treasure. Not my nation's national treasure, but a national treasure nonetheless. Appreciate him, Britain.
Trace Seger
Trace Seger 23 timmar sedan
what beach was this recorded at? looks peaceful
Roy H
Roy H Dag sedan
The advert rules kind of blur the line on what a lie or deception really is. Or false pretenses. Lying, when made illegal, in the US comes with steep penalties. Many states don't have laws about lying to police, but the Feds can throw you in prison for several years for lying to them even though you're under no obligation at all to even talk to them. I'd be more comfortable with lies being punishable if they were misdemeanors. But then again some lies are the vehicles for theft, paperwork fraud, falsehoods to make a sale knowing the customer is basing their decision on the lie, otherwise known as separating a person from their money.
Piero Vergara
Piero Vergara Dag sedan
Hmmm. I get your point, but this would only be necessary if the world were mainly comprised of impulsive, superficial clueless dunces.... Which I would argue... may not be too far from the truth so i guess I forgot what I was trying to say now bye.
Piero Vergara
Piero Vergara Dag sedan
For real tho, I think the limitations make sense in the realm of political thought - though on the flipside, making law that regulates political advertising would allow a hegemonic political faction to maintain power indefinitely without contest simply by choosing who they decide to strictly implement their legislative shackles on. Sounds familiar.... Hmmmmm
joseph mullan
joseph mullan Dag sedan
I think r.e. The Disneyland thing, they perhaps got away with it by wording Disneyland less as a product but rather as a collaboration between two production companies. When Rick and Morty were in the opening sequence of the simpsons, you wouldn’t say that’s product placement. (I do think it’s very muddled and a bit morally bankrupt to shove adverts in faces that much)
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