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Neymar leaving Nike for Puma sparked quite a debate in the football community. Why did he leave Nike and why would Nike let him go? That debate was fueled when more high profile Nike players were leaving the brand or were seen in competitors' boots: Raheem Sterling, Sergio Ramos and even Robert Lewandowski.
Why are all those players leaving Nike? We looked into it.
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00:00 Everyone Leaving Nike?
01:10 Football Boots Market Analysis
03:50 Why Neymar, Lewy & Sterling are leaving
06:16 What's Nike's Strategy?
07:44 Sponsorships: A bet on the future
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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